New Look

Intorducing the new look for my wedding photography, aptly titled "Lane Weddings". I wanted to combine classic elements with contemporary. I thought my logo should reflect my photography, which is hopefully a combination of elegant, simple and fun. Here's a reminder as to what the old logo looked like:
I've always liked the contemporary stylings of the font (century gothic) in my former logo. But it looks drab and cold. I was using it some with the scripted "L" that you see on the new logo. That helped, but it still needed an inspired face lift.The decision to drop my last name from my branding was not an easy one. I think "Hickenbottom"--being as long as it is--has a certain amount of recall-ability to it. If you have seen it once, you will likely recognize it when you see it again. That said, the length really makes it hard for people to remember how to spell it. Plus it requires such a LOOOOOONG horizontal space to fit it anywhere.
I also am dropping the "photography". I think any place where I use "Lane Weddings" the context will make it obvious to know that it's about photography. Actually "Lane Weddings" will have the potential to be a sub-category of an umbrella company called "Lane Photographics".
Finally, I plan on moving the web site from http://lhweddings.com to http://laneweddings.com.
With the changes, I hope to continue improve my service to my wedding clients. It's still my goal to provide the best wedding photography in Grand Island, Lincoln, Omaha and the rest of Nebraska.







